'Vino un barco cargado de gustos y se fue vacío'
(Spanish popular saying) It means something like 'Beauty is in the eye of the beholder'.
This blog brings together all of my preferences, experiences, caprices, trivialities and the like. Hope you enjoy it! :)
In the 1960's Henry Legrain created Moussel, a liquid soap because until then, having a shower was associated with bar soap. Moussel revolutionized the Spanish Market in those years. Nowadays, this soap has remained present in homes as an essential product.
This commercial was launched in 2009 and it is replica of the original one. My mummy remembers it and she buys it on a regular basis. When you use it, you will go back in 60's. The song is so catchy! ♥
♫ Moussel , Moussel by Legrain
To have a shower
Moussel , Moussel by Legrain
To have a bath
Moussel, a product by Legrain, Paris ♫
Next, I am gonna post some vintage advertisements. Its source is the official website, which is in Spanish, if you want to have a look ^^
Moussel was very successful, therefore there were many imitators in the late 60's. The creatives capturated it on their ads. They used imperative slogans as 'No caiga en la trampa!' = Don't fall into the trap! or 'Exija en su propio beneficio el famoso Moussel'= Demand for your own benefit the famous Moussel. It seems fakes were sold in bulk, that's why they put 'No se vende a granel', to let their customers out, they might be cheated.
In 1967, Advertising was different, there was neither neuromarketing nor viral marketing. Moussel's creatives show 'how people usually take a bath on their homes', these are their special market researchs. People used to shampoo their hair using Moussel too. A mythical emblem was 'Con Moussel, la bañera queda más limpia que antes del baño' which means 'The bathtub looks cleaner after using Moussel'
In 1969, Moussel was 10 years old. There were lots of imitators of course...but Moussel shouted 'Hurrayyyyy' because those fakes promoted more the original one. It is a unique product!
In 1968, Moussel sales up! The advertising campaign chose a male figure, because it's a soap for all the family! It reads on the ad, promotional slogans approached in tested cosmetic qualities, scent and bubbles. A pleasure to take a shower!
In 1969, Moussel's creatives gave a seductive jump given that in the late 60's advertising was straighter than in earlier stages. Moussel was very successful with everybody...Now, it was a desire! The ad shows a beautiful lady wearing a sexy nightie.
Moussel won't dry out your skin. It has been a soap in the childhood of a lot of Spanish kids.
Well I'm not a sponsor of this brand, so my review is totally true and it's based on my own experience.
Moussel is known for its octogonal shaped pinkish packagingwith white lettering. A retro design that appealed to the most Spanish households and they still like it.
It has a distinct scent that it's neither floral nor fruity. Maybe because it's an aromatic blend of essentials oils. For me it's like a fresh cleanliness fragrance. I love it!
It costs between €3,50 and €4,50 ($4,59 and $5,90 // £3,82 and £3,63). Your skin will look smooth and flawless!. The size of the bottle is 600 ml and there is a travel size of 100 ml too.
Now, I'll show some sweetie pictures that I've taken with the help of my two sisters Medea&Nata, last time I was in Barcelona (Spain). Moussel is a liquid soap to have a relaxing bubble bath with a rubber duckling, isn't it?
This soap does lots of foam
Moussel Mom with her ducklings
Her favorite baby. Poor duckings! ;)
Everybody looked us that day while we're taking the pictures. I think, they thought, we were crazy ...